Device Tier Targeting

The deviceTier variable allows you to create targeted audiences based on device performance capabilities. This helps optimize paywall experiences by showing resource-appropriate content to different device types. You can reference this in campaign filters, dynamic values, or in paywall text via the device.deviceTier variable.

How device tier works

Device tier classification is based on several hardware factors:

• CPU performance
• Available RAM
• 4K/2K codec support
• Display quality

This automatic classification helps you deliver paywalls that perform well across the full spectrum of Android devices.

Device tier values

The device.deviceTier attribute returns one of these values:

• ultraLow - Entry-level devices with limited resources.
• low - Budget devices with basic performance capabilities.
• mid - Mid-range devices with moderate performance.
• high - Premium devices with strong performance.
• ultra_high - Flagship devices with top-tier specifications.
• unknown - Device tier couldn't be determined.

Creating device tier audiences

To target users by device tier, create an audience using the device.deviceTier attribute:

1. Navigate to Campaigns in your dashboard.
2. Click on the campaign you want to target.
3. Edit, or create, a new audience.
4. Add a filter where device.deviceTier contains your target tier(s).
5. Save your audience.

Optimizing for lower-end devices

Create lightweight paywalls for devices that may struggle with resource-intensive content:

device.deviceTier contains ultraLow OR device.deviceTier contains low

Show these users paywalls with:

• Static images instead of videos.
• Compressed media files.
• Simplified animations.